Nice&Co helps ambitious B2B businesses improve how they’re perceived, how they’re found and how they turn interest into opportunity. We bring positioning, brand, digital experience and outreach together to create clearer communication, stronger customer journeys and better commercial outcomes.Book a call

Maxpack

• Digital transformation
• Messaging framework
• CRM and automation
• Conversion optimisation

Maxpack had earned a strong reputation for packaging, but its digital presence was not converting that credibility into momentum. The offer felt difficult to navigate, product value was underexplained and campaigns lacked a clear route into sales. The business needed sharper positioning, product storytelling and a joined-up journey that could turn digital traffic into qualified pipeline.

We repositioned the offer around customer value, rebuilt the website journey and created clearer product stories, landing pages and conversion pathways. CRM and automation aligned campaigns with sales, making enquiries easier to capture, nurture and measure. Together, the ecosystem improved lead quality, turned more digital engagement into pipeline and created a stronger commercial platform for Maxpack.

ASCENTI

• Digital product strategy
• UX and journey mapping
• Role-based platform design
• Platform scalability

Ascenti needed a secure digital platform to centralise ordering, resources and operational workflows across a growing national clinic network. It had to feel intuitive from day one while supporting role-based access, consistent governance and the flexibility to serve different teams, locations and responsibilities without adding operational complexity as new clinics, users and service requirements were introduced over time.

We designed The Vault as a clear, role-based product experience that brings purchasing, resources and permissions into one connected journey. Simplified navigation and structured content improved adoption, visibility and day-to-day efficiency across the organisation, while a scalable design foundation gave Ascenti confidence to support more clinics, users, services and operational needs as its national network continued to grow.

OnPoint

• Discovery workshops
• UX and journey mapping
• Information architecture
• Website interface design

OnPoint needed to modernise how its services were understood and experienced online. Complex information, inconsistent messaging and unclear routes through the site made it harder for customers to find the right support. The opportunity was to unite brand, content and UX around a simpler, more commercially focused customer journey that could build confidence and convert interest more effectively.

We created a new digital experience built around clearer service stories, simplified navigation and confident conversion pathways. A flexible design system and structured content model made the site easier to manage and extend, while customers gained a faster route to relevant information, stronger reassurance and clearer reasons to take action at every stage of their decision-making journey online.

Centtrip

• Digital transformation
• UX and journey mapping
• Product interface design
• Conversion optimisation

Centtrip operates in a highly regulated payments market where trust, clarity and ease of use directly influence adoption. Its sophisticated offer needed to feel simple without losing substance. The challenge was to create a premium digital experience that could explain complex products, reassure enterprise buyers and support acquisition, onboarding and long-term retention across multiple markets and customer touchpoints.

We transformed the product story into a clearer enterprise proposition, then carried it through the website, interface and wider customer journey. Simplified navigation and consistent design made complex services easier to understand, while stronger conversion pathways gave high-value global clients a more confident experience from first visit and product evaluation through to onboarding, adoption and ongoing account engagement.

PES

• Content strategy
• Audience segmentation
• Email automation
• Campaign distribution

PES needed to evolve beyond a traditional publishing model and make its content work harder commercially. Valuable editorial was spread across channels without a connected audience journey or consistent measurement. The business needed a digital ecosystem that could deepen engagement, improve partner visibility and support year-round commercial conversations through segmentation, distribution, automation and insight into audience behaviour.

We connected editorial, email, social, video and campaign distribution into one audience-led content ecosystem. Segmentation and automation helped relevant stories reach the right people more consistently, while improved reporting made engagement and partner value easier to demonstrate. Content became an active commercial asset, supporting stronger audience relationships, more visible partnerships and sustainable year-round revenue growth for PES.

Eureka

• E-commerce strategy
• UX and journey mapping
• Product taxonomy
• SEO and conversion

Eureka Physiocare needed a modern e-commerce platform for NHS procurement teams, private clinics and specialist practitioners. Its existing experience made a complex product range difficult to browse, compare and buy. The challenge was to simplify clinical purchasing while preserving the detail, trust and technical clarity professional healthcare buyers expect across every product category and stage of the buying journey online.

We rebuilt the WooCommerce experience around clearer product taxonomy, simpler navigation and conversion-led page structures. Improved content, technical SEO and CRM integration made products easier to discover, compare and purchase, and enquiries easier to nurture. The result was a faster, more confident customer journey and a scalable commercial platform designed to support sustained healthcare growth across trade and NHS audiences.

Flexil

• Brand strategy
• Market positioning
• Visual identity
• Commercial storytelling

Flexil needed more than a visual refresh. The business required a distinctive position, a sharper explanation of its value and a brand capable of building credibility with enterprise buyers. Every element had to communicate innovation and ambition while creating a flexible system that could stay consistent across touchpoints as the company entered its next stage of commercial growth.

We created a complete brand platform spanning positioning, messaging, visual identity and digital application. A clear architecture and practical design system brought consistency to sales, marketing and customer touchpoints, while stronger commercial storytelling made the offer easier to understand, recognise and remember. Flexil gained a confident, differentiated brand built to support enterprise conversations and scale with the business.