Nice&Co helps ambitious businesses improve how they’re perceived, how they’re found and how they turn interest into opportunity. We bring positioning, brand, digital experience and outreach together to create clearer communication, stronger customer journeys and better commercial outcomes.Book a call

Maxpack

• Positioning and messaging refinement
• Website UX and conversion strategy
• Product storytelling
• CRM and automation alignment
• Landing page optimisation
• Buyer journey architecture
• Campaign design direction
• Commercial growth support

Maxpack had a strong reputation, but its digital presence did not clearly communicate its capability, innovation or commercial value to the right buyers. The business needed sharper positioning and a more effective journey from first visit to qualified enquiry.

We created a conversion-focused digital ecosystem, combining clearer messaging, stronger user journeys and better product storytelling with CRM and campaign infrastructure. The result was higher-quality leads, improved engagement and a platform designed for sustainable growth.

ASCENTI

• UX strategy and journey architecture
• Role-based platform design
• Product interface direction
• Navigation and usability optimisation
• Structured content hierarchy
• Multi-location operational workflows
• Platform scalability planning
• Digital product leadership

Ascenti needed a secure platform to centralise ordering, resources and operational workflows across its growing national clinic network. The experience had to be easy to adopt while supporting governance, controlled access and long-term consistency across multiple locations.

We designed The Vault: a role-based digital ecosystem with a clear purchasing journey and full visibility across products, resources and permissions. It improved internal adoption and operational efficiency while creating a scalable product foundation for national growth.

OnPoint

• Discovery and stakeholder workshops
• UX strategy and journey mapping
• Information architecture
• Service proposition refinement
• Website interface design
• Content hierarchy and messaging
• Conversion pathway optimisation
• Responsive design system
• CMS implementation direction
• Performance and usability testing

OnPoint needed to modernise how its services were presented and understood online. The challenge was to create a clearer customer journey while bringing brand, content and user experience together in one commercially focused platform.

We developed a new digital experience around simplified navigation, stronger service storytelling and clearer conversion pathways. The result was better engagement, greater user confidence and a flexible platform designed to support the next stage of growth.

Centtrip

Digital transformation strategy

Enterprise UX design

Product communication

Conversion journey optimisation

Interface design direction

Customer touchpoint alignment

Brand consistency rollout

Commercial experience design

Centtrip operates in a highly regulated financial market, where trust, clarity and user experience directly influence adoption. The challenge was to turn a complex international payments offer into a premium digital experience that could support both customer acquisition and retention.

We created a new digital platform that simplified the product story, strengthened key user journeys and brought consistency to every customer touchpoint. The result was a clearer enterprise proposition, stronger product understanding and an experience aligned with high-value global clients.

PES

• Content ecosystem strategy
• Digital platform improvements
• Audience segmentation
• Email and automation workflows
• Campaign distribution
• Editorial UX optimisation
• Partner visibility strategy
• Engagement reporting

PES needed to evolve from a traditional publishing model into a connected digital platform. Its content had to reach the right audiences, generate measurable engagement and give commercial partners greater visibility throughout the year.

We developed an integrated content ecosystem spanning editorial, email, social, video and campaign distribution. This turned content into an active commercial asset, increasing audience engagement, strengthening partner visibility and supporting consistent year-round growth.

Eureka

• StrategUX strategy and journey mapping
• Audience segmentation
• Website and content design
• Consistent design systems
• Structured product taxonomy
• Navigation simplification
• Conversion-led page structure
• Technical SEO
• Ongoing marketing
• CRM integration

Eureka Physiocare needed a modern digital platform for a complex healthcare audience spanning NHS procurement teams, private clinics and specialist practitioners. Its existing website lacked clear navigation, product structure and user journeys, making essential equipment difficult for clinical buyers to find and order.

We simplified the customer journey, refined product categorisation and modernised the overall experience. The result was a faster, clearer and more commercially effective WooCommerce platform, with improved usability, stronger category logic and a more confident digital presence for professional healthcare buyers.

Flexil

• Brand strategy
• Market positioning
• Messaging framework
• Visual identity system
• Brand architecture
• Digital rollout planning
• Sales material direction
• Commercial storytelling

Flexil needed more than a new visual identity. The business required a clear market position, stronger differentiation and a brand capable of communicating credibility, innovation and ambition to enterprise buyers.

We built a complete brand system, aligning strategic positioning, messaging, visual identity and digital application into one consistent commercial story. The result was a sharper market position, stronger recognition and a brand platform ready to scale.