Nice&Co helps ambitious B2B businesses improve how they’re perceived, how they’re found and how they turn interest into opportunity. We bring positioning, brand, digital experience and outreach together to create clearer communication, stronger customer journeys and better commercial outcomes.Book a call

Maxpack

• Digital strategy
• Website design
• UX and UI design
• Email automation
• Lead generation

Maxpack had an established reputation, but its digital presence was not converting that credibility into opportunities. Products were difficult to navigate and campaigns lacked a pathway into sales. The business needed sharper positioning, compelling storytelling and a joined-up journey from initial interest to qualified enquiry.

We repositioned the commercial proposition, rebuilt the website journey and developed clearer product stories and conversion pathways. CRM and automation aligned campaigns with sales, making qualified enquiries easier to capture and nurture. The result was stronger lead quality and a high-performing commercial platform.

Ascenti

• Digital strategy
• Customer journeys
• UX and UI design
• Website design
• Website development

Ascenti needed a secure platform to centralise ordering, resources and workflows across its expanding national clinic network. It had to feel intuitive while supporting role-based access, consistent governance and different teams and locations, without adding operational complexity as new clinics, users and services were introduced.

We designed The Vault as a role-based experience, bringing purchasing, resources and permissions into one connected journey. Simplified navigation and structured content improved adoption, visibility and efficiency, while a design foundation gave Ascenti confidence to support more clinics, users and services as its network grew.

OnPoint

• Website strategy
• Customer journeys
• UX and UI design
• Website design
• Website development

OnPoint needed to modernise how services were experienced online. Detailed information, inconsistent communication and fragmented routes made it challenging for customers to identify relevant support. The opportunity was to align brand, content and UX around a journey that could strengthen convert interest.

We developed an experience around stronger service narratives, simplified navigation and confident conversion pathways. An adaptable design system and structured content model made the interface easier to manage, while customers gained a clearer route to information, greater reassurance and clearer reasons to take action online.

Centtrip

• Digital strategy
• Customer journeys
• UX and UI design
• Website design
• Website development

Centtrip operates in a highly regulated payments market where trust, clarity and usability influence adoption. Its sophisticated proposition needed to feel simple without losing substance. The challenge was to create a digital experience that could explain products, reassure enterprise buyers and support acquisition and retention.

We transformed the product story into an enterprise proposition, then carried it through the website and customer journey. Simplified navigation and design made complex services easier to understand, while stronger conversion pathways gave clients a more confident experience from evaluation through to ongoing account engagement.

PES

• Digital strategy
• Campaign concepts
• Email marketing
• Email automation
• Content creation

PES needed to move beyond static publishing and make its content work harder commercially. Editorial was spread across channels without an audience journey or measurement. The business needed an ecosystem that could deepen engagement, improve partner visibility and support year-round conversations through distribution and automation.

We linked editorial, email, social, video and campaigns into one ecosystem. Segmentation and automation put relevant stories in front of the right people, while reporting showed engagement and partner value. Content became a commercial asset, supporting stronger relationships, partnerships and year-round growth.

Eureka

• Digital strategy
• Customer journeys
• UX and UI design
• Website development
• SEO and AEO

Eureka needed an e-commerce platform for NHS teams, private clinics and specialist practitioners. The experience made a product range difficult to browse, compare and buy. The challenge was to simplify purchasing while maintaining the information, trust and reassurance healthcare buyers require throughout the journey.

We transformed the WooCommerce experience around product taxonomy, navigation and conversion-led pathways. Content, SEO and CRM integration made products easier to discover, compare and purchase, and enquiries easier to nurture. This created a streamlined journey supporting growth across trade and NHS audiences.

Flexil

• Brand positioning
• Brand identity
• Brand guidelines
• Creative direction
• Sales presentations

Flexil needed more than a visual refresh. The business required a differentiated position, an articulation of its proposition and an identity establishing credibility with enterprise decision-makers. Everything had to communicate innovation and ambition while remaining consistent as the company entered its next stage of growth.

We created a brand platform spanning positioning, messaging, visual identity and digital application. Brand architecture and design system brought consistency to every touchpoint, while commercial storytelling made the offer easier to grasp and remember. Flexil gained a brand built to support enterprise conversations and growth.